Benefit of word of mouth

Your staff need to understand the benefits of getting it right.

New Zealand research shows that when people have a great customer experience:

• 80% tell on average nine other people

• more than one-third actually give you more business

• 55% recommend you.

Best way to grow a business

Ask staff to help you create a customer experience so good it inspires people to tell others, which will bring in new customers – in essence free advertising.

London School of Economics research shows companies with a lot of people saying good things about them (and very few saying bad things) grow four times more swiftly than other companies.

This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink www.successis.co.nz